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Staff Member Biography

Shona Hilton

Shona Hiltonposition: Deputy Director / Programme Leader

Contact Details

email:
phone: 0141 353 7537

Address

MRC/CSO Social and Public Health Sciences Unit,
University of Glasgow,
Top floor,
200, Renfield Street
Glasgow
G2 3QB

Biography and Interests

Shona is Deputy Director of the MRC/CSO Social and Public Health Sciences Unit and co-leads the Informing Healthy Public Policy programme. Her research focuses on examining macro level determinants on health such as mass media, political and corporate influences that shape emerging public and policy debates. This research aims to offer stakeholders and decision-makers early insights into how health issues, evidence and policies are being reported and understood. In collaboration with policymakers, practitioners and the public, she has completed research and disseminated findings on a wide range of topical health debates and interventions  from the emergence of swine flu, introduction of HPV vaccination, reporting of obesity epidemic, minimum unit pricing for alcohol, smoke-free car legislation, and the rise of e-cigarette use.  Currently, she is working on the sugar tax debate, childhood obesity, and the harms of advergaming targeted at children.

Increasingly, Shona is involved in innovative design projects and developing workshops using new e-tool technologies to improve people’s critical appraisal skills and web-based platforms aimed at improving public participation in research using real-time data approaches.  She has a keen interest in developing more transparent and robust methodologies to understand the complex and changing media environment. This has led to the development of her successful one-day workshop on ‘Doing Manifest and Latent Media Content Analysis’, which she runs nationally and internationally.
 
Here are links to her Google Scholar and ORCID pages where full details of Shona’s recent research awards and full publication history may be found.

Research Interests: Media framing of policy and health issues, public understandings of new policy interventions, marketing and corporate influence, evidence use in policy development/ debate. Current research topics: sugar tax, childhood obesity, e-cigarettes, alcohol, AMR, advergaming.           

Expertise: qualitative methods, media analysis, content analysis, document and policy analysis.

Publications

[in press]

van Bekkum J, Fergie G, Hilton S. Health and medical research funding agencies' promotion of public engagement within research: a qualitative interview study exploring the UK context. Health Research Policy and Systems [in press]

Weishaar H, Dorfman L, Freudenberg N, Hawkins B, Smith K, Razum O, Hilton S. Why media representations of corporations matter for public health policy: a scoping review. BMC Public Health [in press]

2016

Bain J, Weishaar H, Semple S, Duffy S, Hilton S. Vulnerable children, stigmatised smokers: the social construction of target audiences in media debates on policies regulating smoking in vehicles. Health 2016;[epub ahead of print]

open access  

Patterson C, Hilton S, Weishaar H. Who thinks what about e-cigarette regulation? A content analysis of UK newspapers. Addiction 2016;111:1267-74

open access  

Smith KE, Collin J, Hawkins B, Hilton S, Moore L. The pursuit of ignorance [editorial]. BMJ 2016;352 :i1446

open access  

Smith KE, Dorfman L, Freudenberg N, Hawkins B Hilton S, Razum O, Weishaar H. Tobacco, alcohol, and processed food industries: why do public health practitioners view them so differently?. Frontiers in Public Health 2016;4:64

open access  

Weishaar H, Tevisan F, Hilton S. 'Maybe they should regulate them quite strictly until they know the true dangers' A focus group study exploring UK adolescents’ views on e-cigarette regulation. Addiction 2016;111:1637-45

open access  

2015

Boydell N, Fergie G, McDaid L, Hilton S. Understandings of participation in behavioural research: a qualitative study of gay and bisexual men in Scotland. PLoS One 2015;10: e0135001

open access  

Fergie G, Hilton S, Hunt K. Young adults’ experiences of seeking online information about diabetes and mental health in the age of social media. Health Expectations 2015;[epub ahead of print]

open access  

Katikireddi SV, Hilton S, Bond L. The role of the Sheffield Model on the Minimum Unit Pricing of Alcohol debate: The importance of a rhetorical perspective. Evidence and Policy 2015;[epub ahead of print]

open access  

Patterson C, Katikireddi SV, Wood K, Hilton S. Representations of minimum unit pricing for alcohol in UK newspapers: a case study of a public health policy debate. Journal of Public Health 2015;37:40-9

open access  

Patterson C, McDaid LM, Hilton S. Gay and bisexual men’s perceptions of the donation and use of human biological samples for research: a qualitative study. PLoS One 2015;10:e0129924

open access  

Patterson C, Semple S, Wood K, Duffy S, Hilton S. A quantitative content analysis of UK newsprint coverage of proposed legislation to prohibit smoking in private vehicles carrying children. BMC Public Health 2015;15:760

open access  

2014

Boydell N, Fergie GM, McDaid L, Hilton S. Avoiding pitfalls and realising opportunities: reflecting on issues of sampling and recruitment for online focus groups. International Journal of Qualitative Methods 2014;13:206-223

open access  

Hilton S, Wood K, Bain J, Patterson C, Duffy S, Semple S. Newsprint coverage of smoking in cars carrying children: a case study of public and scientific opinion driving the policy debate. BMC Public Health 2014;14:1116

open access  

Hilton S, Wood K, Patterson C, Katikireddi SV. Implications for alcohol minimum unit pricing advocacy: what can we learn for public health from UK newsprint coverage of key claim-makers in the policy debate?. Social Science & Medicine 2014;102:157–164

open access  

Katikireddi SV, Bond L, Hilton S. Changing policy framing as a deliberate strategy for public health advocacy: a qualitative policy case study of minimum unit pricing of alcohol. Milbank Quarterly 2014;92:250-83

open access  

Katikireddi SV, Bond L, Hilton S. Perspectives on econometric modelling to inform policy: a UK qualitative case study of minimum unit pricing of alcohol. European Journal of Public Health 2014;24:490-495

open access  

Katikireddi SV, Hilton S, Bonell C, Bond L. Understanding the development of Minimum Unit Pricing of alcohol in Scotland: a qualitative study of the policy process. PLoS One 2014;9:e91185

open access  

Katikireddi SV, Hilton S. How did policy actors use mass media to influence the Scottish alcohol minimum unit pricing debate? Comparative analysis of newspapers, evidence submissions and interviews. Drugs: Education, Prevention & Policy 2014;22:125-134

open access  

Martin S, McDaid LM, Hilton S. Double-standards in reporting of risk and responsibility for sexual health: a qualitative content analysis of negatively toned UK newsprint articles. BMC Public Health 2014;14:792

open access  

Purcell C, Hilton S, McDaid LM. The stigmatisation of abortion: a qualitative analysis of print media in Great Britain in 2010. Culture, Health & Sexuality 2014;16:1141-55

open access  

van Bekkum J, Hilton S. UK research funding bodies' views towards public participation in health-related research decisions: an exploratory study. BMC Health Services Research 2014;14:318

open access  

2013

Fergie G, Hunt K, Hilton S. What young people want from health-related online resources: a focus group study. Journal of Youth Studies 2013;16:579-596

open access  

Hilton S, Patterson C, Smith E, Bedford H, Hunt K. Teenagers' understandings of and attitudes towards vaccines and vaccine-preventable diseases: a qualitative study. Vaccine 2013;31:2543–2550

open access  

Lewis C, Clotworthy M, Hilton S, Magee C, Robertson MJ, Stubbins LJ, Corfield J. Consent for the use of human biological samples for biomedical research: a mixed methods study exploring the UK public’s preferences. BMJ Open 2013;3:e003022

open access  

Lewis C, Clotworthy M, Hilton S, Magee C, Robertson MJ, Stubbins LJ, Corfield J. Public views on the donation and use of human biological samples in biomedical research: a mixed methods study. BMJ Open 2013;3:e003022

open access  

Martin S, Hilton S, McDaid LM. United Kingdom newsprint media reporting on sexual health and blood-borne viruses in 2010. Sexual Health 2013;10:546-552

open access  

Patterson C, Hilton S. Normalisation and stigmatisation of obesity in UK newspapers: a visual content analysis. The Open Obesity Journal 2013;5:82-91

open access  

van Bekkum JE, Hilton S. Primary care nurses' experiences of how the mass media influence frontline healthcare in the UK. BMC Family Practice 2013;14:178

open access  

van Bekkum JE, Hilton S. The challenges of communicating research evidence in practice: perspectives from UK health visitors and practice nurses. BMC Nursing 2013;12:17

open access  

Wood K, Patterson C, Katikireddi SV, Hilton S. Harms to ‘others’ from alcohol consumption in the minimum unit pricing policy debate: a qualitative content analysis of UK newspapers (2005-2012). Addiction 2013;109:578–584

pubmed  

2012

Hilton S, Patterson C, Teyhan A. Escalating coverage of obesity in UK newspapers: the evolution and framing of the ‘obesity epidemic’ from 1996 to 2010. Obesity 2012;20:1688-1695

pubmed  open access  

MacCalman L, Semple S, Galea KS, Van Tongeren M, Dempsey S, Hilton S, Gee I, Ayres JG. The relationship between workers’ self-reported changes in health and their attitudes towards a workplace intervention: lessons from smoke-free legislation across the UK hospitality industry. BMC Public Health 2012;12:324

pubmed  open access  

2011

Hilton S, Hunt K, Bedford H, Petticrew M. School nurses' experiences of delivering the UK HPV vaccination programme in its first year. BMC Infectious Diseases 2011;11:226

pubmed  open access  

Hilton S, Hunt K. UK newspapers' representations of the 2009-2010 outbreak of swine flu: one health scare not over-hyped by the media?. Journal of Epidemiology & Community Health 2011;65:941-6

pubmed  open access  

Hilton S, Smith E. 'I thought cancer was one of those random things. I didn't know cancer could be caught…' adolescent girls' understandings and experiences of the HPV programme in the UK. Vaccine 2011;29:4409-15

pubmed  open access  

2010

Hilton S, Hunt K, Langan M, Petticrew M. Newsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008). Social Science & Medicine 2010;70:942-50

pubmed  open access  

Hilton S, Hunt K. Coverage of Jade Goody's cervical cancer in UK newspapers: a missed opportunity for health promotion?. BMC Public Health 2010;10:386

pubmed  open access  

Hilton S, Smith E. Public views of the UK media and government reaction to the 2009 swine flu pandemic. BMC Public Health 2010;10:697

pubmed  open access  

2009

Ayres J, Semple S, MacCalman L, Dempsey S, Hilton S, Hurley J, Miller BG, Naji A, Petticrew M. Bar workers' health and environmental tobacco smoke exposure (BHETSE): symptomatic improvement in bar staff following smoke-free legislation in Scotland. Occupational and Environmental Medicine 2009;66:339-46

pubmed  open access  

Hilton S, Bedford H, Calnan M, Hunt K. Competency, confidence and conflicting evidence: key issues affecting health visitors’ use of research evidence in practice. BMC Nursing 2009;8:4

pubmed  open access  

Hilton S, Emslie C, Hunt K, Chapple A, Ziebland S. Disclosing a cancer diagnosis to friends and family: a gendered analysis of young men and women’s experiences. Qualitative Health Research 2009;19:744-54

pubmed  open access  

Hilton S, Hunt K, Langan M, Hamilton V, Petticrew M. Reporting of MMR evidence in professional publications:1988-2007. Archives of Disease in Childhood 2009;94:831-3

pubmed  open access  

2008

Hilton S, Cameron J, MacLean A, Petticrew M. Observations from behind the bar: changing patrons' behaviours in response to smoke-free legislation in Scotland. BMC Public Health 2008;8:238

pubmed  open access  

Hilton S, Hunt K, Emslie C , Salinas M , Ziebland S. Have men been overlooked? A comparison of young men and women's experiences of chemotherapy-induced alopecia. Psycho-Oncology 2008;17:577-83

pubmed  

2007

Hilton S, Hunt K, Petticrew M. Gaps in parental understandings and experiences of vaccine-preventable diseases: a qualitative study. Child: Care, Health and Development 2007;33:170-179

pubmed  open access  

Hilton S, Hunt K, Petticrew M. MMR: marginalised, misrepresented and rejected? Autism: a focus group study. Archives of Disease in Childhood 2007;92:322-327

pubmed  open access  

Hilton S, Petticrew M, Hunt K. Parents' champions vs. vested interests: who do parents believe about MMR? A qualitative study. BMC Public Health 2007;7:42

pubmed  open access  

Hilton S, Semple S, Miller BG, MacCalman L, Petticrew M, Dempsey S, Naji A, Ayres JG. Expectations and changing attitudes of bar workers before and after the implementation of smoke-free legislation in Scotland. BMC Public Health 2007;7:206

pubmed  open access  

Petticrew M, Semple S, Hilton S, Creely K, Eadie D, Ritchie D, Ferrell C, Christopher Y, Hurley F. Covert observation in practice: lessons from the evaluation of the prohibition of smoking in public places in Scotland. BMC Public Health 2007;7:204

pubmed  open access  

Semple S, Maccalman L, Naji Audrey A, Dempsey S, Hilton S, Miller B, Ayres JG. Bar workers' exposure to second-hand smoke: the effect of Scottish smoke-free legislation on occupational exposure. Annals of Occupational Hygiene 2007;51:571-580

pubmed  open access  

2006

Hilton S, Petticrew M, Hunt K. Combined vaccines are like a sudden onslaught to the body's immune system: parental concerns about vaccine overload and immune-vulnerability. Vaccine 2006;24:4321-4327

pubmed  

2005

Hilton S. Parental perceptions of childhood immunisation in the context of the MMR controversy [PhD], MRC/CSO Social and Public Health Sciences Unit 2005.